FRANCHISOR FRANCHISEE : TRUST AN EMPIRICAL STUDY IN CHENNAI
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
Today franchising is a widespread entry mode and has become a cornerstone for companies who want to expand into foreign countries. An exchange perspective of franchising recognizes that both the franchisor and franchisee in developing and maintaining sustainable relationships. To maintain sustainable relationship the trust level of parties should be high. So the research is based on the franchisee trust towards the franchisor in franchise system for study. The researcher has used the descriptive research method for this study and a sample of 50 franchisee respondent from Chennai. Convenience sampling is adopted for collecting the information from the respondents. The information is collected using questionnaires, consisting of closed ended and multiple choices. The collected data are analysed and interpreted using percentage analysis. The results are obtained from a series of detailed interviews in franchisee trust. The conclusion is that the trust level between partners is high.
Authors and Affiliations
M. Arokiaraj @ John and Dr. R Senapathi
Keywords
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