FREQUENCY OF CONSUMPTION AND PURCHASING BEHAVIOR FOR HEALTH BEVERAGES AMONGST THE URBAN POPULATION OF VADODARA, INDIA.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2019, Vol 7, Issue 4
Abstract
To estimate the frequency of consumption and factors affecting the purchase of health drinks including curd/buttermilk, fruit juices and probiotic beverages amongst the urban population of Vadodara. A total of 429 consumers were enrolled for the study in the age group of elderlies (>60 years) adults (40-59 years), young adults (20-39 years) and adolescents (10-19 years). Sample size was calculated based on the population census of Gujarat. The consumption frequency of health drinks including curd/ buttermilk, fruit juices and probiotic beverages was studied and factors affecting the purchase of current health drinks available in the market was determined using a structured questionnaire. Frequency of consumption of curd/buttermilk (95.2%) and fruit juices (93.3%) was observed highest among 40-59 years of age and of probiotic beverages available commercially was observed highest (52.6%) in the age group of 10-19 years. Results revealed that one of the major factors affects the purchase are taste (67%) and nutrition (65%). Other factors affecting the purchase behavior are price (45%), brand (37%) and appearance (29%). The results of the present study will be useful to analyze changes in consumer habits in the food markets of a region or a country with similar traditional eating habits, in the future research. With the increasing demand for health beverages in India, this sector seems to have a bright future. Consequently, the future of Indian health food market is an account to be at a thriving pace for a long time.
Authors and Affiliations
Harsha Hirdyani, Mini Sheth.
Keywords
Related Articles
- EP ID EP566241
- DOI 10.21474/IJAR01/8916
- Views 38
- Downloads 0
HODOPHOBIA AND GENDER-A CASE STUDY.
Hodophobia is a fear of travel. The present study was carried out to know the degree of Hodophobia among 8th to 10th Government high school students. The response was taken from 2743 students (Male: 1589 Female: 1154). T...
STUDY OF DIGITAL MARKETING AND USEFUL TOOLS USED BY SPECIALIST.
Market demand, winning from computation and accurate result need in business. Digital Marketing activity turns business in very well position. A Specialist used various methods for wins in the market by using technology....
TO FIND OUT PREVALENCE OF MUSCULOSKELETAL PAIN BY CARRYING HEAVY HANDBAGS AMONG COLLEGE GIRLS AND ITS RELATION WITH THEIR BMI.
Background: Students aged 18-30yrs undergo rapid musculoskeletal development and an application of external forces (handbags) cause musculoskeletal disorders. Musculoskeletal pain is one of the most important pains among...
NORMATIVE VALUES OF STAR EXCURSION BALANCE TEST IN YOUNG ADULTS: A CROSS SECTIONAL STUDY.
Background: Star Excursion Balance Test (SEBT) is a simple, reliable, cost effective screening test which is used to evaluate the dynamic balance of lower limbs in 8 selective directions to determine potential risk of in...
STUDIES ON PHYSICAL PROPERTIES AND CHEMICAL MAKE-UP OF HYBRID AND NATIVE VARIETIES OF FLAXSEEDS.
The present work reports the physical properties and chemical make-up of two flaxseeds cultivars NL-115 (hybrid) and LM-001 (native) of Indian origin. The flaxseeds cultivars exhibited variations in dimensions include le...