FUNCTIONING OF ONIMS IN THE HEADER PHRASEMS
Journal Title: Записки з українського мовознавства - Year 2018, Vol 0, Issue 25
Abstract
The phraseologisms in Ukrainian press are the object of the research, while the onyms as the active suggestogenes are the subject. The article is aimed at defining the influential potential of the onyms in phraseological units’ (PU) structure in the Ukrainian press newspaper headers. To achieve this goal, the following methods are used in the work, such as descriptive, structural (in particular, the method of distributive analysis) and a quantitative method that allows comparing and generalizing the results. The method of Milton-model identification of neuro-linguistic programming was also applied, which made it possible to find out some influential potentials of headers from the phraseological units. The headers were isolated, where its onym components, firstly the anthroponyms, whose influential potential is defined not only by their language nature directed at isolating a certain object between the other ones, but is also emphasized by a semantic accentuation within the limits of a transformed PU. Prospects for further exploration we see in the study of onymic space and other types of media, including advertisements, online publications, magazines, which will deepen the study of the influential specificity of the media.
Authors and Affiliations
I. V. Lakomska
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