Функційність іменників і дієслів у політичній рекламі
Journal Title: Studia Ucrainica Varsoviensia - Year 2018, Vol 6, Issue
Abstract
The article deals with political slogans placed on billboards and advertising spots dedicated to political advertisement and the 2014 Parliamentary elections. Following the time after ‘Euromaidan’, the 2014 elections were the fi rst after the dissolution of the Verkhovna Rada of Ukraine 7th convocation. The author presents research categories of the noun and verb (i.e. degrees of comparison of adjectives and forms of numerals and adverbs) which she fi nds the most important. The author concludes that nouns and verbs appear more frequently and are more visible than other parts of speech. What is more, a choice of appropriate lexis aff ects the way we perceive advertisement.<br/><br/>
Authors and Affiliations
Monika Osewska, Svitlana Romaniuk
Keywords
Related Articles
- EP ID EP345761
- DOI 10.5604/01.3001.0011.7959
- Views 62
- Downloads 0
Метаморфози в сучасній українській літературі // Metamorfozy we współczesnej literaturze ukraińskiej, за ред. П. Олеховської, М. Замбжицької, К. Якубовської-Кравчик, Варшава – Івано-Франківськ 2014, 348 с.
-<br/><br/>
Суб’єктна організація сучасної монодрами як основний носій жанру
In this paper the main features of modern monodramа with the help of “system-subjective” method of research are overviewed. This method refers to the fore mono-subjective organization оf monodrama through the implementat...
Spis treści/ Contents
-
Семантичні інновації в структурі українського художнього дискурсу
The article deals with innovative changes in the lexical semantics system due to social and intralingual factors. The emergence of new nominations is accompanied by an expansion of their semantic structure. Searching for...
Поміж циганами й ромами: стереотипи й дискримінація в українських інтернет-ЗМІ
The purpose of this article is to defi ne the features of discrimination against the Romani people in Ukrainian online newspapers on the example of one newsbreak. The necessity of such work was entailed by a frequent use...