Gambiarra as an Emergent Approach in the Entanglement of the Organizational Aesthetic and Technical Controversies: The Samba School Parade Case

Journal Title: BAR: Brazilian Administration Review - Year 2020, Vol 17, Issue 3

Abstract

This paper aims to analyze the aesthetic and material/technical controversies surrounding the production of parade floats from a samba school. Starting from actor-network theory and controversy analysis, we show how actors negotiate interests that exist in carnival production project. Our findings demonstrate that the disagreements over material and aesthetic dimensions are temporarily solved by gambiarra, which is the unconventional use of technical knowledge for generating a creative solution in resource and time constraints contexts. We also argue that controversy analysis is an interesting tool to study organizational aesthetics in project management: it allows for understanding the potential conflictual relationship between material/technical and aesthetic dimensions. We conclude by stating that gambiarra can have both positive and negative consequences of generating creative solutions for controversies.

Authors and Affiliations

César Tureta, Bruno Luiz Américo

Keywords

Related Articles

The Relationship between Logistics Sophistication and Drivers of the Outsourcing of Logistics Activities

A strong link has been established between operational excellence and the degree of sophistication of logistics organization, a function of factors such as performance monitoring, investment in Information Technology [I...

Multinationals and Interdependence in Internationalisation Processes

This article deals with interdependence and the internationalisation process of multinationals (MNCs); a topic that has received scarce attention in the literature (e.g. Bell & Young, 1998; Holm et al., 1995). By review...

Business models in emerging markets

Within the academic research, specific topics or terms appear and quickly gain great popularity, becoming a “must have” in journals and conferences. One of those terms that currently sounds loud is business model (BM). A...

Environment, Resources and Interpretation: Influences in the Internationalization Strategies of the Food Industry in Brazil

This article analyzes the internationalization strategies of companies in the food industry from Paraná State, in Brazil. The logic of analysis sought to corroborate the idea that internationalization is a strategic phe...

A Critical Analysis of Measurement Models of Export Performance

Poor conceptualization of the export performance construct may undermine theory development efforts and may be one of the reasons behind the often conflicting findings in empirical research on the export performance ph...

Download PDF file
  • EP ID EP691820
  • DOI https://doi.org/10.1590/1807-7692bar2020190123
  • Views 127
  • Downloads 0

How To Cite

César Tureta, Bruno Luiz Américo (2020). Gambiarra as an Emergent Approach in the Entanglement of the Organizational Aesthetic and Technical Controversies: The Samba School Parade Case. BAR: Brazilian Administration Review, 17(3), -. https://europub.co.uk/articles/-A-691820