Gender differences in mall shopping: a study of shopping behaviour of an emerging nation
Journal Title: Journal of Marketing and Consumer Behaviour in Emerging Markets - Year 2015, Vol 1, Issue 1
Abstract
Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators.
Authors and Affiliations
M. Sadiq Sohail
Keywords
Related Articles
- EP ID EP349527
- DOI 10.7172/2449-6634.jmcbem.2015.1.3
- Views 138
- Downloads 0
A conceptual model for driving green purchase among indian consumers
Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is...
Sharing Economy: Why the Turkish consumers use Airbnb?
In recent years, the sharing economy has stimulated the development of entities that have contributed signifi cantly to sustainability through the impact of technological, demographic, and cultural changes observed in so...
The determinants of Polish movies’ box office performance in Poland
This paper provides an empirical analysis of financial performance of movies produced in Poland between 2000 and 2011. To understand the reason for a motion picture’s success in the theatrical channel various factors con...
Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour
This article investigates the problem of Polish and South Korean Millennials’ consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent...
Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling
The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents w...