Gender Differentiation: The Woman’s place in the Kenyan Print Media Coverage of Moscow 2013 IAAF Championship
Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2015, Vol 3, Issue 1
Abstract
Although more and more women are becoming active in athletics, they are not given the necessary attention in the newspapers like their male counterparts. Since the athletic women’s accomplishments are relegated and consigned to the background, they hardly get endorsements like their male counterparts. This study was aimed at finding out whether there were any differences in the presentation of Kenyan male and female athletes in the mainstream print media coverage of the August 2013 World IAAF Championship in Moscow, Russia. The findings of the study show that the media sometimes intentionally stereotype male and female athletes and the media’s aesthetics criteria are underpinned by gender differentiation. Male athletes, especially those who play traditional men’s sports, such as football, rugby and boxing, are portrayed as being physically strong and mentally tough with real ‘manly’ manners. Their sporting talents are highlighted as the reporting focus. By contrast, female athletes, even those who play traditional men’s sports, are portrayed as emotional and dependent on the support of their family and male coaches. Keywords: Gender Differences; Framing, Print Media & World IAAF Championship.
Authors and Affiliations
Veronica Bosibori King’oina, James O. Ogola
Keywords
Related Articles
- EP ID EP380388
- DOI -
- Views 102
- Downloads 0
A Brief Account of American Eco-criticism--Origin, Development Course and Reflection
Beginning in the 70s and 80s of the last century, American eco-criticism is the product of increasingly serious environmental crisis. It comes into researchers’ view with various titles such as green cultural studies, en...
Religious Actors and Implementation of 2002 Kaduna Peace Declaration
Abstract:Implementation of 2002 Kaduna peace declaration is central to establishing sustainable peace. Thus, activities of religious actors were fundamental to rebuilding of good communities’ relationship and development...
The Effect of Using Cell Phone Video Recording Features on Iranian EFL Learners’ Fluency
To examine the effect of using video recording features of mobile phones on Iranian EFL learners’ fluency, 40 Iranian EFL female elementary learners were chosen by means of administering a placement test. Then, they were...
A Study on the Influencing Factors of College Students' Leisure
Abstract: With the rapid development of China's economy and the improvement of the material quality of the people, the leisure business in China has also developed rapidly and has been paid more and more attention. It ha...
A Study on the Medical Security of Migrant Workers
Abstract: At present, China is in the process of accelerating the industrialization, urbanization and information. More and more rural labor force is chosen to be employed in the city. According to the statistics, the nu...