GENDER EFFECTS ON ENTREPRENEURIAL ORIENTATION AND VALUE INNOVATION: EVIDENCE FROM PAKISTAN
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 1
Abstract
The research objective of the study is to investigate the gender effects on entrepreneurial orientation and value innovation in young entrepreneurs in Pakistan. Moreover, the study analyzes the role of entrepreneurial orientation on value innovation in corporate sector in Pakistan. The study seeks to address the gap in the knowledge of the link between multiple dimensions of entrepreneurial orientation in the context of women. Furthermore, we highlight the contingencies in the shift from a red ocean to Blue Ocean i.e. value innovation. The study uses exploratory approach; primary data is collected from 120 professionals operating in different sectors of Pakistan. Although female and male entrepreneurs have similar entrepreneurial orientation perceptions, female entrepreneurs are likely to have lower entrepreneurial orientation propensity than male entrepreneurs. Furthermore, the study found a positive relationship between entrepreneurial orientation and value innovation. The study throws light on the importance of entrepreneurial orientation on value innovation to head on this fastâ€paced competition in the context of gender.
Authors and Affiliations
Arslan| (Corresponding Author ) Iqra University Islamabad, Pakistan (44000) MS Scholar +92 321 6809171 ayub_arslan@ymail.com, Adeel Razzaq| Iqra University Islamabad, Pakistan (44000) MS Scholar +92 307 8466533 m.adeel67@yahoo.com, Muhammad Salman Aslam| Iqra University Islamabad, Pakistan (44000) MS Scholar +92 331 7825276 msalman71f@yahoo.com, Hanan Iftekhar| Iqra University Islamabad, Pakistan (44000) MS Scholar +92 321 8654666 hanan.iftekhar@gmail.com
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