Generalized Quantification of Market Attractiveness of the Rail Freight Wagons of the Space 1520
Journal Title: Бізнес Інформ - Year 2015, Vol 12, Issue 0
Abstract
The article is aimed at demonstration of the quantitative approach to evaluating the attractiveness of markets, which is based on use of multidimensional non-metric scaling methods. The article displays an example of task of generalized evaluating the attractiveness of the major market segments of rail freight wagons of the Space 1520 as part of strategic planning for the restructuring of one of the operating machine-building enterprises. It has been determined that, on the basis of generalized signs of attractiveness of rail freight wagons market, the most promising for the discussed enterprise is the segment of wagons for transportation of chemical goods, while both petrol/gasoline tanks market and open wagons market are futile. It has been displayed that application of methods of multivariate non-metric scaling as a primary tool for comparative evaluation allows to add quantitative certainty to the indicated estimates, provides the ability to simultaneously process a larger number of indicators on different aspects of market attractiveness, which are expressed in interval and/or ordinal scales, makes easier to apply the proposed tools in the management activity of enterprises through the use of standard packages for statistical processing.
Authors and Affiliations
Eduard Rachkovskyi, Sergei Shpak
Keywords
Related Articles
- EP ID EP133272
- DOI -
- Views 83
- Downloads 0
Role of Target Indicators in Determination of Prognostic Estimates for the Construction Industry
The article considers interrelation of planning and forecasting in the construction industry. It justifies a need of determining key indicators for specific conditions of formation of the market model of development of e...
Economic Mechanism for Determining Concession Fees while Implementing the PPP-Projects for the Commercial Sea Ports of Ukraine
The article determines that one of the most effective tools for development of commercial sea ports (CSP) of Ukraine is the use of public-private partnership (PPP). For the sea port industry branch, the most common form...
Global Experience as to Evaluation of the Socio-Economic Development of Countries and their Regions
The article is aimed at studying the world experience as to evaluating efficiency of the development of regional socio-economic systems, allocation of the meaning of system approach along with the diversity of socio-econ...
Analysis of the Presence and Stability of Club Convergence in Ukraine
The article presents the main stages of diagnosis of club convergence by the Quah method. The implementation of this method are demonstrated by the example of Ukraine's regions.
Innovation Provision of Development of the Bio-Fuel Industry: World and Domestic Experience
The article analyses modern ways of innovation development of the biological fuel production industry. It studies theoretical and methodological provisions of the essence of innovation activity in the agrarian sector, in...