German Management of Innovation and its Impact on New Product Development and New Markets
Journal Title: International Journal of the Computer, the Internet and Management - Year 2018, Vol 26, Issue 1
Abstract
The role of innovation has been important for the sustainability of firms for more than two decades. This study concentrates on management vision on innovation that will affect firms’ new product development and new markets. The topic is Germany firms operating in various industries. The conceptual framework includes two mediators: human resource development and organization innovation process. The Structural Equation Model was applied to explain the empirical findings. The results indicate that management vision has a significant effect on both new product development and new markets through human development and organization innovation process.
Authors and Affiliations
Chanongkorn Kuntonbutr, Manfred Kulken, Antonio Nichs
Keywords
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