Ghanaian Consumers of Mobile Phones: Is the Preference Local or Foreign?
Journal Title: International Journal of Management Sciences - Year 2013, Vol 1, Issue 3
Abstract
The paper contributes to the body of knowledge in the area of brand preference in relation to mobile phone by examining consumers preferred origin of mobile phones and the link of socio-demographic variables in consumer‟s preferences. The paper is based on quantitative, descriptive, correlational and cross-sectional survey of 255 respondents of marketing three students of Sunyani Polytechnic, selected through convenience sampling method. Primary data was collected using self-designed questionnaire, administered during lecture periods and analysed using One-Way Analysis of Variance and Pearson Chi-square for correlation analysis. Results indicate that respondents preferred imported mobile phones from developed economies. There is no significant relation between socio-demographic variables and preferred place of manufactured mobile phones using the Chi-square analysis. Only religion and personality type influence preference for mobile phone in relation to place of manufactured using One –Way Analysis of Variance.
Authors and Affiliations
Cynthia Gyamfi, Richard Denanyoh, Sylvester Gyan
Keywords
Related Articles
- EP ID EP26724
- DOI -
- Views 417
- Downloads 12
Libyan Managers’s Perspective on the Intention to Retain Older Employees in the Corporate Sectors in Libya
The purpose of this study is to gain a better understanding of the Managers’ Intention to Retain Older Employees in Corporate Sectors in Libya. Older Employee retention has always been important issues for people who w...
Entrepreneurship Development Programmes and the Challenge of Building Entrepreneurial Capacity of Youth in Kano State, Nigeria
Increasing attention is being placed in policy and research circles on the position of younger generations. High levels of unemployment and limited skills among some groups of young people have partly fuelled this inte...
Relationship of Emotional Exhaustion and Turnover Intentions Mediating Effect of Organizational Commitment among the Faculty of Universities
Environment, organizational culture, development/promotion policies, facilities, compensation and political issues are some of the causes of reduction in the organizational commitment and increase in the level of emoti...
The Strategic Experiential Models and Providers in Improving Customer Satisfaction and Loyalty (Study Beverage Bottle Ready to Serve Tea Sosro)
This study aims to identify and analyze how much influence the Strategic Experiential Models and Providers in improving customer satisfaction and loyalty instant tea beverage bottles sosro. The research was conducted o...
Islamic Banking in Nigeria: Challenges and Prospects
The recent development of insolvency of many conventional banks in Nigeria made the Central Bank of Nigeria (CENTRAL BANK OF NIGERIA) to initiate the acquisition of some banks while others were ordered to merge. This w...