GLOBAL MARKETING TRENDS IN IT BUSINESS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 11
Abstract
In the article are researched dominates of international marketing activity in the IT sphere in the conditions of hyper-competition and dynamic development of companies providing the corresponding services. As a result of the research, it was found that IT companies are widely implementing the benefits of digital marketing, but the marketing mix also includes traditional marketing technics. It has been determined that while increasing marketing costs IT companies can increase net income. The marketing of the Big Five companies has been substantiated, and based on this have been offered marketing technics, which, with their correct and consistent use, will maximize profit.
Authors and Affiliations
O. M. Yatsenko, L. V. Patsola
Keywords
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