Government Public Relations in Turkey: Social Media Usage of Turkish Ministries in Relationship Building
Journal Title: Online Journal of Communication and Media Technologies - Year 2016, Vol 6, Issue 1
Abstract
Nowadays, developing long-term and positive relationships by government agencies with publics and managing the relationships strategically became very important. Social media provides a number of opportunities for government agencies in terms of building relationships and engaging with publics, developing relationships based on dialogue, ensuring the public participation in decision making and implementation. Taking advantage of the opportunities provided by the social media in terms of relationship building between government agencies and publics depends on full utilization of the interaction and participation supporting characteristics and the dialogic capacity that it provides. This study focused on revealing the case of benefiting from the opportunities offered by social media in order for ministries in Turkey to establish a relationship with publics and analyzed whether the social media is used for the purpose of one-way message transmission to publics or used accordingly with the nature of two-way symmetrical communication. Within the scope of study, corporate Facebook profiles and Twitter accounts of Turkish ministries were analyzed with a content analysis method. Findings were achieved through the analyzing social media accounts of Turkish ministries indicated that social media is used for one – way communication by the ministries. Moreover, it was seen that Turkish ministries do not take advantage of dialogical capacity of social media as a relationship building tool.
Authors and Affiliations
HatunBoztepeTaşkıran| Istanbul University, Turkey
Keywords
Related Articles
- EP ID EP10061
- DOI -
- Views 331
- Downloads 14
The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers
The aim of the study was to find out how visual art could be effectively used in a social integration campaign among youth in Singapore. The study used both quantitative and qualitative methods with the aim of evaluati...
Designing and Implementing a CSCL-based Course on the Data Security of a Wireless Learning Environment
This article reports on a design-based research (DBR) process for designing and implementing a computer-supported collaborative learning (CSCL) course on the data security of wireless learning environments. The study f...
Bestsellers beyond Bestsellers: The Success of a Good Story
This article examines the recent trend of books and book series gaining popularity with unprecedented speed. By closely examining the release and success of The Da Vinci Code and the Harry Potter series, early publicat...
Cittaslow: Urban Concept in a Different Perspective and Analysing of Turkish Cittaslow Cities’ Documentaries
City is the place that shapes the social life and the relations between the humans; it is the place where the social distances minimize and the social relations gain utmost concentration. Not only residences make out t...
Perceptions of Social Media Impact on Social Behavior of Students: A Comparison between Arts and Science Faculty
Social media is now a pervasive element impacting the social and cultural fabric of our society. It has revolutionized the way we communicate, interact and socialize. This study investigates differences and similaritie...