Green Advertising In Approach To Environmental Protection ( Case Study : Iranian Society )
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 7, Issue 11
Abstract
Currently, the power of environmental trends extends to Asia region, where environmental threats establish controversy to local governments and citizens. Like many Asian countries especially in middle east ,Iran suffers from hazardous air pollution, poor water quality and high intensity of traffic noise. The government and citizens of Iran have started to realize the gravity of the environmental hazards. The research aims to put forward the concept of environmental advertising design through a gateway to experience visions of a new trend based on awareness of environmental aspects. Therefore, the research is interested in confirming the role of the new trends in international environmental advertising design in the development of awareness of the novelty of the Iranian advertising designer. The research presents the international new trends of advertising design.
Authors and Affiliations
Hamid DaneshPajouh| Master Of Urban design , Department of Tehran Urban design, Tehran University, Tehran, email : H.danesh@ut.ac.ir, HosseinDaneshPajouh| Marand Faculty of Engineering, University of Tabriz, Tabriz, Iran, SoroushVahidianKamyar| Undergraduate of industrial design , Department of Tehran Industrial design, Tehran University, Tehran, PeymanTahmasbiArashloo| Master Of Urban design , Department of Tehran Industrial design, Tehran University, Tehran
Keywords
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