Green Marketing: A System Dynamics Approach
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2015, Vol 9, Issue 5
Abstract
Marketing has an important role in living and consumption pattern. Regarding to the importance of trading, social responsibilities should be attentioned. This fact is caused by consumers concern about environment which makes their behaviours change. Moving forward to the social responsibilities by creating Green productions is a strategy. In this research we have started compiling a conceptual model for green marketing by using system dynamics and regarding to political, cultural, social and economical factors.
Authors and Affiliations
Seyed Abdolmajid Khorshidi| Faculty of Humanities, Abhar Islamic Azad University,Iran, Zanjan, email:m.khorshidi1400@gmail.com, Majid Etehady| Tehran University School of Management
Keywords
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