GREEN PRODUCTS PURCHASE BEHAVIOUR- AN IMPACT STUDY
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 7
Abstract
There has been a rapid climb in economy with the increase in the consumption across the world. This over consumption has resulted in the deterioration of the environment. The consequences of this environmental degradation has resulted in pollution, global warming etc which has become a cause of public concern which in turn lead to the green movement for the preservation of environment. The purpose of this paper was to understand the variables affecting the consumer purchase behavior of green products.
Authors and Affiliations
Sasikala. N, Dr. R. Parameswaran
Keywords
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