he New Paradigm in Retailing Is “E-Tailing” – A Study on Select Consumers
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
Innovations in Internet technologies and globalization of markets provide a distinct policy for the growth of retail markets through “E-Tailing” in India. E-Tailing a subset of E- Commerce refers to the selling of goods on the internet (Electronic Retailing), with the exponentially growing internet user base and plastic cards penetration in the country. This form of shopping has swiftly established a new lease of life which facilitates immense scope to accelerate in future. E-tailing impede a level playing field for all, where consumers no longer hop from place to place for shopping, but virtually use internet technologies for procuring products from any part of the globe. Consumers who face a dearth of time, desire a diverse range of products to choose from, e-tailing proves to be an ideal option and helps to build loyal customers and is intended at selling in areas where they don’t have a physical presence. Online retailing portals such as Flipkart, Snapdeal, Amazon recorded 50-60% growth in the last 2-3 years and thus trends in E-Tailing exhibit intensification mostly in big cities of metros. In this context a study is made to examine consumer perceptions towards e-tailing and also makes an attempt to explore on future prospects of the online market. Primary data is collected through pilot survey method by designing structured questionnaire with regards to e-tailing. The study reveals the fast changing trends of consumers has significantly shown the preparedness towards online shopping in the recent years while many E-Tailers experienced safe payment and maintaining transaction secrecy to facilitate a positive virtual shopping experience to E-Shopper. Thus we conclude that E-Tailing is contributing in development of the country by optimizing the unemployment situation; creating opportunities across the value chain for entrepreneurs. Broadband bottleneck still remains a challenge to replicate the success of e-tailing. Online retail segment in India is rising to 35% annually from Rs. 20 Billion in 2011 to Rs. 70 Billion in 2015. The future of E-tailing seems to be bright in developing economies.
Authors and Affiliations
Dr. (Mrs. ) N. V. Kavitha, Mrs. N. Suma Reddy
Keywords
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- EP ID EP412246
- DOI 10.9790/487X-2007074957.
- Views 50
- Downloads 0
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