Health Behavior of Rural People Belonging to Different Categories of New Consumer Classification System
Journal Title: National Journal of Research in Community Medicine - Year 2016, Vol 0, Issue 0
Abstract
Background: New Consumer Classification System (NCCS) is the new tool for classifying consumers in India. Ideally all citizens of a prosperous nation should eat good food, have good water and sanitation, have health insurance, have a lifestyle that promotes health and have access to good health care system. So this study was done with an objective of to assess the difference in health behavior of different categories of people as per the NCCS classification of households. Method: A Cross sectional community based study was done with sample size of 517 households estimated by using 50% prevalence of good health behavior. The study was conducted between Jan 2016 to Feb 2016. A pretested semi structured questionnaire was used to collect data. Data was entered in excel sheet and analysed using Epi data info statistical package.Result: Among 517 households 61.3% were in NCCS class A and B. Daily consumption of nutrients, having been insured by private health insurance, health related activities such as use of bed nets and hygiene practices, household purification of water and health seeking behavior was significantly higher in upper class NCCS households. Conclusion: Because health consciousness was found to mediate the relationship between NCCS and healthy behavior, it would seem beneficial to provide programs that would encourage people to think more about their health behavior. These programs might include school interventions that would encourage healthy living for children, starting at an early age
Authors and Affiliations
Manuja M L, Vinay M
Keywords
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