HEALTH INFORMATION CHANNELS PREFERRED IN DIFFERENT SEGMENTS OF POPULATION OVER 20 YEARS
Journal Title: Българско списание за обществено здраве (Bulgarian Journal of Public Health) - Year 2018, Vol 0, Issue 4
Abstract
Objective: The aims of this paper are to explore health information channels across different segments of the population, in order to increase the effectiveness of communication interventions to promote health and prevent disease. Materials and Methods: Study of the preferred health information channels among different segments of the Bulgarian population over 20 years for the period 2016- 2017. The study covered 804 persons from 28 district cities in Bulgaria, randomly selected by direct individual questionnaire. Data from the questionnaires were analyzed using Statistical Package for Social Science (SPSS), Software version 20.0. Results: Nowadays, medical doctors are the most commonly used source of health information (84.8%). Following doctors, close relatives (family and friends) are the most commonly preferred interpersonal health information channel (40.5%). Of the mass communication channels, Internet (48.4%) is the most commonly used source of health information, with a relative share of women (54.1%) higher than that of men (39.6%) (р<0,05). The highest is the use of the internet in the age of 20-29 yrs (80.6%), the students (84.0%), the non-state employees (58.9%), the graduates (58.5%) and these on maternity leave (58.3%) and lowest use is in people over 60 (14.8%) and in low-educated groups (2.4%) (p <0.001) where in these two groups the TV is the mainstream mass communication channel for health information (33%). Print materials are the most rarely preferred (24.0%) for health information. They are more commonly used by graduates (29.4%), students (29.2%), non-state employees (28.5%), women (27.57%) and women on maternity leave (25,0%), and low-educated groups do not use this health information channel. Conclusions: The individual socio-demographic segments have different preferences regarding the sources of health information, which requires audience segmentation in the selection of intervention channels aimed at promoting health.
Authors and Affiliations
Tatyana Karanesheva, Natashka Danova, Iliana Yaneva
Keywords
Related Articles
- EP ID EP469656
- DOI -
- Views 71
- Downloads 0
REGIONAL DIFFERENCES IN ACCESS TO HEALTH CARE SERVICES
In the present study, the access to health care is considered and evaluated from the point of view of the resources for their satisfaction and their distribution in the Bulgarian society. In this sense, the assessments o...
PSYCHO-PHYSIOLOGICAL INDEXES AND WORKING-ABILITY IN PERSONS WORKING WITH COMPUTERS IN TRADING CENTERS (OBJECTS)
The study of the work ability of those working with computers in the retail sector has great importance in necessitating the creation of a sensible work-rest balance to prevent fatigue and increase work productivity. 39...
THE FIRST RESULTS OF THE CONDUCTED SOCIOLOGICAL SURVEY OF THE PUBLIC ATTITUDES TOWARDS AESTHETIC, ETHICAL AND PSYCHO-SOCIAL MERITS OF THE PLASTIC - RESTORATIVE AND AESTHETIC SURGICAL SERVICES
The aim of the study is to identify and analyze public attitudes towards aesthetic, ethical and psychosocial merits of «Plastic, Reconstructive and Aesthetic Surgery». The used sociological method is phone interview, inc...
RISK FACTORS FOR HEALTH AND WORK ABILITY OF JUDICIAL CLERKS
Introduction: The increase of work load in the courts of the bigger towns in the country in the last decade may affect the health and workability of the staff, including judiciary clerks. The aim of the study was to asse...
EPR UNLIMITED – BRIEF EPR OVERVIEW AND PROGNOSIS, BULGARIAN PERSPECTIVE
The debate over fare medicinal products pricing is one of the most contentious issues that emerges again within the EU countries. External price referencing (EPR) is used by many EU member states (and others) for the las...