Health Warning Labels on Tobacco Products: A Review
Journal Title: International Journal of Health Sciences and Research - Year 2017, Vol 7, Issue 1
Abstract
Tobacco is the most common cause of preventable death in the world. Majority of people are unaware of, misunderstand or underestimate the health risks due to tobacco and tobacco smoke. Health warnings were first introduced on cigarette packages in the USA in 1965. Ten years later in 1975, the Government of India passed similar legislation. In 2003 WHO framework convention on tobacco control (FCTC) provides guidelines for effective packaging and labeling of tobacco product. Since then there has been a transition from text only to pictorial and graphic form of health warnings with plain packaging emerging as a new trend. Studies have favored pictorial health warning labels over text messages. Messages on these packs would generate exposure far outweighing than from other ant tobacco communications. Tobacco product packaging is a key part of marketing efforts to make tobacco use appealing and how the same packaging can be used to communicate the health risks to consumers is the challenge faced by the regulators. Studies have favoured the inclusion of health warning labels especially pictorial health warning labels over text and graphic images over pictures to increase the impact of health warning labels irrespective of age, gender, race, education and socioeconomic status. More research in the area is recommended to counter the opposition of tobacco industry against health warning labels and to make them more effective.
Authors and Affiliations
Bhavna Sabbarwal
Keywords
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