HERITAGE MARKETING A MOŽNOSTI JEHO VYUŽITIA PRI ROZVOJI TURISTICKEJ DESTINÁCIE Prípadová štúdia hradu Čičva
Journal Title: FOLIA GEOGRAPHICA - Year 2017, Vol 59, Issue 1
Abstract
The phenomenon of heritage tourism and the possibility of marketing, we will in this study are given in both the theoretical and the empirical level. In theory we touch certain issues defining heritage marketing and management as well as a possible perspective access to them. In the empirical level we will point to the existing cultural potential castles and ruins in Slovakia, with particular focus on example of ruins Čičva. We indicate the most promising areas of strategy development of heritage tourism in the tourist destination Čičva.
Authors and Affiliations
Kvetoslava MATLOVIČOVÁ, Martina HUSÁROVÁ
Keywords
Related Articles
- EP ID EP173575
- DOI -
- Views 116
- Downloads 0
ÚNOSNOSŤ – METODIKA NA STANOVENIE LIMITOV VYUŽÍVANIA KRAJINY
Carrying capacity - methodology for land use limits assessment
SOCIÁLNO-DEMOGRAFICKÁ DIMENZIA KVALITY ŽIVOTA V BRATISLAVE (VO SVETLE MULTIVARIAČNEJ ANALÝZY)
Socio-demographical dimension of the quality of life in Bratislava (in the light of the multivariate analysis)
POTENTIAL OF AGRICULTURAL CROPS CULTIVATION WITH REGARD TO SOLI CONDITIONS
Soil environment, as integral part of earth issues, plays important role at defining of ecosystem functioning and life quality of human. this environmental issue significantly influences the state and evolution of on...
NĚKTERÉ MOŽNOSTI MULTIFAKTORIÁLNÍ ANALÝZY K OHODNOCENÍ POTENCIÁLU REGIONU
Some ways of regional potential analysis with help of multifactoral analysis
POPULATION DYNAMICS AND POPULATION POTENTIAL IN THE KOŠICE (1999-2005)
This paper describes the natural movement and migration movement in the city of Kosice in 1999 and 2005.The natural movement consists of natality and mortality. The migration movement comprises emigration and...