How Advertising Affects the Buying Behavior of Consumers in Rural Areas: A Case of Pakistan
Journal Title: Academic Research International - Year 2014, Vol 5, Issue 4
Abstract
This study examined the affects of advertising and some factors of rural areas on consumers buying behavior. The study used questionnaires based survey to collect data in rural areas. The collected data were analyzed through correlation statistics and simple regressions. Results indicated that advertising has positive and statistically significant effects, while, the factors of rural areas have negative but statistically significant effects on consumers buying behavior. Further, advertising is positively but factors of rural areas are negatively correlated with consumers buying behavior.
Authors and Affiliations
Fazal ur Rehman, Tariq Nawaz, Aminullah Khan, Shabir Hyder
Keywords
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