How and Why Some IssuesSpread Fast in Social Media
Journal Title: Online Journal of Communication and Media Technologies - Year 2015, Vol 5, Issue 1
Abstract
This paper brings together current insights from various disciplines into the spreading of social media posts.By astructured literature review of peer-reviewed literature 39 recent articles on diffusion in social media were located. The search spanned 10 years, although all the papers found were published after 2009, indicating that the examination and observation of spread patterns in social media is still in an early stage. The analysisfocused on spread patterns and factors that may explain how rapidly issues spread in the online environment. Based on the findings, from an organizational perspective a model is constructed and directions for future research are suggested.The model focuses on characteristics of the issue, of the social media involved, actor resources and general factors. A better understanding of how social media posts spread helps organizations to be prepared for upcoming issues and crises, such as launching early rumour detection to prevent losses in organizational and brand image.
Authors and Affiliations
Boyang Zhang| University of Jyvaskyla, Finland, MaritaVos| University of Jyvaskyla, Finland
Keywords
Related Articles
- EP ID EP10021
- DOI -
- Views 320
- Downloads 15
Communicating Beyond the Conventional Functions: An Assessment of Newspaper Announcements
By default, all announcements notify listeners or readers of a given event, be it social, cultural, or religious. Newspaper personal or non-product advertisements tend to make audiences focus on its sponsors or the sub...
Reaching Our Young Citizens: Comparing Model of Japanese and Indonesian Civic Participation in the Online Sphere
The expansion of online media as a public sphere for youth political participation created an ephemeral scholarly conversation. Online media offers the opportunity for the youth to involve in politics as good citizens...
Press Coverage of Nigeria-South Africa Diplomatic Face-Off Over Yellow Fever Vaccination
The study was Nigeria-South Africa diplomatic face off over Yellow fever Vaccination issue. The problem started when 125 Nigerians, including a Senator of the Federal Republic of Nigeria, who landed at the Oliver Tambo...
Do Women Pick Up Lies before Men? The Association between Gender, Deception Patterns, and Detection Modes in Online Dating
Due to its particular conditions, the Internet increases opportunities for lies and deception compared to offline interactions. In online dating, misrepresentation of the self is an issue of particular relevance. Previ...
A Study on How Disaster Issues Reported On the Ethiopian Print Media
As one of the eastern African Countries which are vulnerable for wide range of calamities, Ethiopia is continuingly affected by drought, famine and other disasters. In this context, the role of media is vital in suppor...