HOW TO ENSURE LEADERSHIP IN THE WORLD MARKET OF INSURANCE SERVICES: THE EXPERIENCE OF STRATEGIC MANAGEMENT OF FOREIGN COMPANIES
Journal Title: Східна Європа: економіка, бізнес та управління - Year 2018, Vol 1, Issue 12
Abstract
In the article, the author determines that the strategy is the vision, general course, plans of the company’s management to achieve its strategic objectives in any field of activity. Companies will be successful if they have a strategic vision (goals) and a plan of action for a certain period of time. Companies, leaders in the world insurance market, have different models and methods of management. However, they have common features. All of them make strategic planning because it has more advantages than disadvantages. They conduct an analysis of the external environment; assessment of strengths and weaknesses of the insurance company, opportunities and threats etc. They all have a strategy. The company has certain strands of action for the future. They have metrics to measure their goals. They all implement innovative methods of providing insurance services. Moreover, the world’s top insurance companies are facing low bond yields, global geopolitical risk, and regulatory pressures. Thus insurance companies propose new technologies to customers that reduce claim handling costs and increase the number of special or unique product lines to boost profits.
Authors and Affiliations
M. V. Skyba
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