How to Successfully Internationalize SMEs from the CEE Region: The Role of Strategies of Differentiation and Education

Abstract

Purpose: The purpose of the paper is to better understand why some SMEs who pursue a niche strategy on the international scale are more effective with a differentiation via innovation while others with marketing differentiation.

Authors and Affiliations

Melita Balas Rant, Simone Korenjak Černe

Keywords

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  • EP ID EP251625
  • DOI 10.7206/jmba.ce.2450-7814.205
  • Views 185
  • Downloads 0

How To Cite

Melita Balas Rant, Simone Korenjak Černe (2017). How to Successfully Internationalize SMEs from the CEE Region: The Role of Strategies of Differentiation and Education. Journal of Management and Business Administration. Central Europe, 25(4), 2-27. https://europub.co.uk/articles/-A-251625