How to Successfully Internationalize SMEs from the CEE Region: The Role of Strategies of Differentiation and Education
Journal Title: Journal of Management and Business Administration. Central Europe - Year 2017, Vol 25, Issue 4
Abstract
Purpose: The purpose of the paper is to better understand why some SMEs who pursue a niche strategy on the international scale are more effective with a differentiation via innovation while others with marketing differentiation.
Authors and Affiliations
Melita Balas Rant, Simone Korenjak Černe
Keywords
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