Bank Image Structure: The Relationship to Consumer Behaviour

This paper presents the results of a study of the relationship between the bank image, its structure as a reflection in the minds of individuals and behavioural tendencies in relation to banks. Attitudinal scales were us...

Analysis and Comparison of Factors Influencing University Choice

Strategic Planning and Business Performance of Micro, Small and Medium-Sized Enterprises

This paper deals with issues of strategic management, particularly strategic planning and its beneficial effect on the overall performance of businesses. It is based on empirical results of the original research study ca...

The Leadership Style and the Productiveness of Employees in the Banking Sector in Slovakia

The main goal of the article was to prove a relationship between applied leadership style of branch managers and productiveness of bank sales clerks and room for their productiveness improvement applicable in the bankin...

Promoting Foods to Indian Children through Product Packaging

Packaging serves as an important mass communication tool to market foods in stores. Packaging elements such as bright colours, spokes/cartoon characters, cartoonish scripts/crayoned fonts, discounts and premiums are used...