Hybrid Multi-faceted Computational Trust Model for Online Social Network (OSN)
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2016, Vol 7, Issue 6
Abstract
Online Social Network (OSN) is an online social platform that enables people to exchange information, get in touch with family members or friends, and also helps as a marketing tool. However, OSN suffers from various security and privacy issues. Trust, fundamentally, is made up of security with hard trust (cryptographic mechanism) and soft trust (recommender system); user's trustworthiness for this platform has decrement signed. In this paper, the authors leverage the multi-faceted model trust concept from user-centric and personalized trust model and present weightage and ranking for its important features by employing statistical means. Next, the multi-faceted model trust is combined with an existing Action-based model and Context recommender. The contributions of this research are an enhanced trust algorithm and an enhanced context-based, recommender-based trust, which has been tested based on user-acceptance. Overall, the result demonstrates OSN as fairly better by employing a multi-faceted model which embeds both actions incomparable to recommender type
Authors and Affiliations
Manmeet Singh, Teo Yi Chin
Keywords
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- EP ID EP112469
- DOI 10.14569/IJACSA.2016.070601
- Views 85
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