IDENTIFICATION AND ANALYSIS OF ENTREPRENEURIAL STRATEGIES PRESERVING SCHUMPETERIAN RENT
Journal Title: Journal of Entrepreneurship, Business and Economics - Year 2014, Vol 2, Issue 1
Abstract
Purpose- As any increase in the price of resources and any imitation by competitors decrease entrepreneurial rent, the entrepreneurs should use some kind of strategies to preserve this rent. We used resource based view as a lens for finding these strategies. Design/methodology/approach- For conducting this research, qualitative method was used and qualitative research questionnaire was formed based on Peteraf model, 15 entrepreneurial companies have participated for completing this study. Findings A total of 13 strategies have been identified and analyzed which are: Pioneering strategy, Economy of Scale, Establishing reputation and brand, Creating continuous innovation, Secrecy and ambiguity strategy, Franchise development, Control of resources, Legal barriers, Compromise with competitors, Selecting strategic location for business, Sharing profit with resource owners, Supplier diversification and Vertical integration. Research Implications- Entrepreneurs can use these strategies to preserve their rent. In addition, the researchers can use these results for further research and developing the literature of entrepreneurial strategies which was not rich before presenting this research. Originality/value- This is the first qualitative research which tries to identify entrepreneurial strategies through the resource-based view lens. Furthermore the research tries to differentiate entrepreneurial strategies from non-entrepreneurial strategies for the first time.
Authors and Affiliations
Keyhan Asadi Sisakht, Sharareh Jalili Orumieh, Kambeiz Talebi
Keywords
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