IDENTIFICATION OF RELATION BETWEEN BUSINESS MODEL AND BUSINESS STRATEGY AND MEASUREMENT OF ITS TIGHTNESS
Journal Title: Problems of Management in the 21st Century - Year 2017, Vol 12, Issue 1
Abstract
Business model and business strategy fundamentally characterize and predetermine the essence of a company and its action. Research has already brought a fairly extensive knowledge of the model and strategy too. There is also emerging evidence that describes the relationship between model and strategy, but it is not verifed by empirical research. The research confrmed the existence of a real relation between model and strategy using quantitative methods. Business model impacts signifcantly on the market position of the company, has got implications for competitive advantage, originality/uniqueness of the company action and of its passivity/activity. The acquired knowledge can be used to purposeful alignment of model and strategy. A higher degree of intensity of this relationship improves the market position of the company and may be a potential source of higher company performance.
Authors and Affiliations
Štefan Slávik, Robert Hanák
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