Identifying Business Strategic Opportunities in a Private Airline Using Delta Model
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 5
Abstract
Airline customer service, a vital part in successful organizations, plays an important role in improving company profits. Since there are few studies considering customer service in Iranian airlines, this paper employs Delta model, which is a customer based approach in strategic management, to improve aircraft maintenance and customer satisfaction. In this research, six service levels are defined and data is collected by interviews. The aim of this research is to identify business strategic opportunities to improve customer service. The main contribution of this paper is to employ Delta model in the Iranian airline industry. The results shows that it can be possible to improve airline customer service using Delta model. The main conclusion to be drawn from the results is that scheduling and budgeting are the vital part in the airline customer service and working on can be a future research.
Authors and Affiliations
Nastaran Pourakbari, Ali Taghizadeh Herat, Mohammad Ali Alemi
Keywords
Related Articles
- EP ID EP562743
- DOI 10.6007/IJARBSS/v8-i5/4169
- Views 76
- Downloads 0
Understanding Retirement Confidence: With Special Reference to India
The notion of retirement evokes a series of questions about financial security, joblessness and many alike. With increasing life expectancy, consumption oriented lifestyles and changing perception about the post retireme...
Women Fiqah Issues in the Book of Fiqh Ibadat Haji, Umrah dan Ziarah Issued by Malaysian Hajj Board: A Ta'siliyah (Foundational) Study Based on Al-Qur'an Al-Karim
The book of Fiqh Haji, Umrah dan Ziarah (Islamic Jurisprudence of Hajj, Umrah and Visit) is a book of Malaysian Hajj Board that deals with the rules related to hajj and umrah based on Shafie's school and the decision of...
Participatory Planning Process for Community Resettlements Program
The implementation of the publicity approach is important for the better planning and fulfilment of community needs. The exclusion of participatory planning process is also caused by the lack of public participation and...
Analyzing the Impact of Higher Education Commission Policies on Motivation of the Faculty Member of Jamshoro Education City
The purpose of this research study is to investigate the impact of HEC promotion policies on the motivation and performance level of faculty members of Jamshoro Education City (JEC). To measure the policy impact on motiv...
The Impact of Open Innovation and Supply Chain Management Towards Firm Performance
This paper discusses about the potential of open innovation that can improve the performance of company in shipping industry. The paper also takes a pragmatic approach of strategic management to examines the internal com...