Identifying Influential Factors on Attitude and Intention of Customers in Electronic Shopping of Ticket (case study: Imam Khomeini Airport)
Journal Title: Journal of Science and today’s world - Year 2013, Vol 2, Issue 7
Abstract
Today E-commerce is an important issue in small and large businesses. E-commerce is exchange between two parties such as organizations and individuals that is based on information technology and causes promotion of communications and economic development in national and international levels, changing method of business and changing traditional markets to modern forms. Anew method of purchasing that involves wide advantages is entering virtual world and E-shopping. Now a great deal of purchasing over the globe is done by this method. As our country started movement toward this type of shopping by identifying influential factors on attitude and intention of customers to E-shopping can help to improve this method. Promotion toward improving electronic servicing in recent years resulted in flourishing of Iran in this regard but we have not been successful in changing the record in electronic services and e-commerce. E-commerce is developing globally and it is considered as one of the trade methods. Developing E-commerce and services requires investment in related substructures in the country, therefore specifying priorities in this regard is very important. This study is an applied research, because researcher finding results researched to solve and improve current problems in electronic servicing. Also, respecting data collection this is a survey research and as researcher measured variables intact based on interviews, this study formed a descriptive-survey method and as researcher aims at educating relationships between variables; therefore, the research methodology is correlative. Data collection through questionnaire was done by Likert five item questionnaires in which reliability and stability was approved. Here we aim to identify influential factors on attitude and intention of customers in E-shopping of ticket, and also attitude of customers toward security, user acceptance, transaction speed, and quality of information on intention of e-shopping of ticket. Based on collected information in this research we concluded that four stated agents in the model have positive impact on e-shopping of ticket.
Authors and Affiliations
Abbas Sadeghi, Hossein Igder, Hadi Shabanpour
Keywords
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