Identifying Information Asymmetry Practices in the Business-to-End-Consumer Market in Bulgaria
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
Under the contemporary conditions of high technological business environment, information is a valuable factor for the development and success of companies and markets. Many scientists used to regard information as an incoming factor, but there exists inconsistency between incoming and outgoing company information. This inconsistency results in information asymmetry in the business relationship on the goods market. The existence of information asymmetry in the sellers-buyers relationship is a precondition for a multitude of financial and moral risks concerning all parties involved in the market transactions. The purpose of this paper is to identify different practices of information asymmetry on the Bulgarian goods market and to present the advantages of improving B2C relationships via reducing information asymmetry.
Authors and Affiliations
Manuela Ivanova
Keywords
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