Identifying the effective factors in brand creation for food industrial companies
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 7
Abstract
Nowadays, the importance of the brand concept is so high thereby some researchers believe that the brand itself represents the whole product and that most of the time customers buy the brand instead of purchasing a product. The brands often remind of all functions, reputation, and credit of an organization faced to the customers. In regard of the capital indices, the performance of the food industrial companies in 2008 shows that, among 4,700 active companies, in the field of food industry, almost 2,300 companies are inactive using less than 50% of their capacity and 2,400 companies use 50% of their capacity (Saeedi, 2008). The present study aims to investigate those factors that affect the brand creation in food industrial companies. The study methodology has applied structure and descriptive survey feature. The research population was located in Tehran and the statistical sample was 400 individuals (clustering method) according to the factor analysis index. Based on the brand index evaluation models (Keller, David Ackers, BAV) and by using Delphi method and the statistical findings, 19 variables are effective on brand creation, which are classified in four general factors, of which 4 variables have the prior importance: personality and psychological factor and entity, knowledge, quality, services, and reputation factors. In contrast, the personality and psychological factor has the highest effect for every individual to choose the brand based on the qualitative analysis for responding effects in brand choice to great extent.
Authors and Affiliations
Fatemeh Shahsavar| Master of business administration on international business, Faculty of management, Buinzahara Branch, Islamic Azad University, Buinzahar, Iran. email: Author:shahsavar_sahar@yahoo.com
Keywords
Related Articles
- EP ID EP6670
- DOI -
- Views 266
- Downloads 11
The relationship between sexual issues & marriage satisfaction among married women
The aim of this study is to examine the relationship between Sex issues and marriage satisfaction anomg ladies (married women); to do so, 100 ladies were chosen in a simple random method, from among the statistical unive...
the comparative study of canoeing progressive approaches in iran from athletes, coaches and experts point of view
The purpose of this investigation is investigation of athletics, coaches and boards responsibilities watchtower about the ways for progress championship rowing sport in the country. Statistics example of this investigati...
Association between Dietary Patterns and Non Verbal Intelligence Quotient among School Age Girls in Tehran
Objective: The evidences indicated that nutrition affects intelligence quotient (IQ) in different growth stages. Although some investigations have been done on the relationship between dietary patterns, micronutrients an...
The effect of integrated system of new management information on decision of executive directors in official system of Judicial Branch (the case of Urmia Court of Justice)
The aim of the present study is to investigate the effect of integrated system of new management information on decision of executive directors in official system of Judicial Branch (the case of Urmia Court of Justice)....
The effect of joint roughness coefficient (JRC) and joint compressive strength (JCS) on the displacement of tunnel
Shear strength of rock mass, joint surfaces and discontinuities and joint dips have important role in the analysis of the stability of underground constructions which designed and implemented in rock. So understanding th...