Image forming of Ukrainian football clubs
Journal Title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] - Year 2014, Vol 0, Issue 2
Abstract
The purpose: to define ways of image improvement of Ukrainian football clubs. Materialand methods: content of image in sports in general and in football specifically and factors which form image of football clubs are analyzed. Results: stages of image development are presented: research of the current stage; forming of development strategy; realization and control of development strategy. Conclusions: image forming is an investment into the future of organization. It is necessary for serious long-term results achievement. Only positively perceptible football club can get support and achieve significant progress. Forming of positive reputation which has been scrupulously developed and step by step realized is a profitable investment of capital. In the future it will turn back in the adequate reward.
Authors and Affiliations
Sergey Volik| Харківська державна академія фізичної культури, V’yacheslav Mulik| Харківська державна академія фізичної культури
Keywords
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