Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2019, Vol 10, Issue 10
Abstract
After conducting the historical review of marketing and especially experiential marketing, which considers various types of experiences such as sensations, feelings, thoughts, actions and relationships, seeking in the consumer greater satisfaction and therefore greater effectiveness in the action of marketing, as well as establishing the state of the art of immersive technologies and their applications in marketing, the authors propose a software architecture model for hotel services, which includes the description of hardware and software elements for development and implementation. The model would make it possible to bring customers closer to experiences that are very close to reality, based on their profiles and characteristics, previously treated by a recommendation module included in the proposal, a fact that supports the decision of purchase, with a high degree of adaptation to their needs and requirements. The proposal and development of the model with attributes of originality, aims to contribute to the development and technological innovation of marketing in the hotel industry. Finally, conclusions and recommendations for future work are established.
Authors and Affiliations
Luis Alfaro, Claudia Rivera, Jorge Luna-Urquizo, Juan Carlos Zu´niga, Alonso Portocarrero, Alberto Barbosa Raposo
Keywords
Related Articles
- EP ID EP665225
- DOI 10.14569/IJACSA.2019.0101064
- Views 66
- Downloads 0
Data-driven based Fault Diagnosis using Principal Component Analysis
Modern industrial systems are growing day by day and unlikely their complexity is also increasing. On the other hand, the design and operations have become a key focus of the researchers in order to improve the productio...
The Performance of Individual and Ensemble Classifiers for an Arabic Sign Language Recognition System
The objective of this paper is to compare different classifiers’ recognition accuracy for the 28 Arabic alphabet letters gestured by participants as Sign Language and captured by two depth sensors. The accuracy results o...
OLAWSDS:An Online Arabic Web Spam Detection System
For marketing purposes, Some Websites designers and administrators use illegal Search Engine Optimization (SEO) techniques to optimize the ranking of their Web pages and mislead the search engines. Some Arabic Web pages...
The Construction of a Web-Based Learning Platform from the Perspective of Computer Support for Collaborative Design
The purpose of this study is to construct a web-based learning platform of Computer Support for Collaborative Design (CSCD) based on theories related to a constructivist learning environment model, mind mapping and...
A RDWT and Block-SVD based Dual Watermarking Scheme for Digital Images
In the modern era, digital image watermarking is a successful method to protect the multimedia digital data for example copyright protection, content verification, rightful ownership identification, tamper detection etc....