Impact of country of origin on customer satisfaction of cellular products A field stud
Journal Title: مجلة البشائر الاقتصادية - Year 2017, Vol 3, Issue 2
Abstract
This research aims to study the impact of dimensions of the country of origin, its perceived price, its perceived quality, the customer’s trust on the brand mark of the country of origin in satisfying the customers in the subjects of cell phones products, as it endeavors to know the mental portray of the customer for country of origin. The researcher follows in his study a methodological survey using a sample of 130 words using the questionnaire as research tool to analyze the data analysis, then he uses the arithmetic average, the standard deviation and Pearson correlation coefficient. The outcomes of the study has proved that there was no positive effect for the dimensions of country of origin combined on customer satisfaction. Also, the strong dimensions of country of origin that affected the customer satisfaction, was perceived quality.
Authors and Affiliations
Nechad Hakim, Tahtene Mourad
Keywords
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