Impact of country of origin on customer satisfaction of cellular products A field stud
Journal Title: مجلة البشائر الاقتصادية - Year 2017, Vol 3, Issue 2
Abstract
This research aims to study the impact of dimensions of the country of origin, its perceived price, its perceived quality, the customer’s trust on the brand mark of the country of origin in satisfying the customers in the subjects of cell phones products, as it endeavors to know the mental portray of the customer for country of origin. The researcher follows in his study a methodological survey using a sample of 130 words using the questionnaire as research tool to analyze the data analysis, then he uses the arithmetic average, the standard deviation and Pearson correlation coefficient. The outcomes of the study has proved that there was no positive effect for the dimensions of country of origin combined on customer satisfaction. Also, the strong dimensions of country of origin that affected the customer satisfaction, was perceived quality.
Authors and Affiliations
Nechad Hakim, Tahtene Mourad
Keywords
Related Articles
- EP ID EP273064
- DOI -
- Views 55
- Downloads 0
Community strategies for the Algerian private economic institution - With reference to Condor-
Maximizing positive social participation for an economic enterprise can only be achieved through a clear societal strategy in its objectives. Substantial strategies that focus on leadership, which materialize in practice...
Effectiveness of monetary policy in Algeria During the period (2000 - June 2015): An analytical study
This study seeks to examine theeffectiveness of monetary policy in Algeria during the period (2000-June 2015), by using an analytical and critical approach, which included the legal framework analysis of monetary policy...
Analysis of cognitive performance indicators in the Arab region
The purpose of this study is to try to analyze knowledge performance in the Arab countries and getting to know the weaknesses for treating them. For this purpose we have analyzed the knowledge Assessment Methodology (KAM...
Assess the performance of commercial banks by financial ratios Applied study during the period (2005-2014
The study aimed to evaluate the performance of three commercial banks activating in Algeria. These are the national bank of Algeria during the period 2005-2012, the bank El Baraka, Bank Trust during 2007-2014. This study...
Strategic roles for human resource development in central competency management (Theoretical approach)
In contract to the industry structure approach that focus on structural factors in the organization environment, the resource- based view emphasizes the importance of the internal factors of the organization represented...