Impact of country of origin on customer satisfaction of cellular products A field stud
Journal Title: مجلة البشائر الاقتصادية - Year 2017, Vol 3, Issue 2
Abstract
This research aims to study the impact of dimensions of the country of origin, its perceived price, its perceived quality, the customer’s trust on the brand mark of the country of origin in satisfying the customers in the subjects of cell phones products, as it endeavors to know the mental portray of the customer for country of origin. The researcher follows in his study a methodological survey using a sample of 130 words using the questionnaire as research tool to analyze the data analysis, then he uses the arithmetic average, the standard deviation and Pearson correlation coefficient. The outcomes of the study has proved that there was no positive effect for the dimensions of country of origin combined on customer satisfaction. Also, the strong dimensions of country of origin that affected the customer satisfaction, was perceived quality.
Authors and Affiliations
Nechad Hakim, Tahtene Mourad
Keywords
Related Articles
- EP ID EP273064
- DOI -
- Views 55
- Downloads 0
Knowledge management applications and their contribution to raising the competitiveness of the Algerian institution Field study of polyma plastic packaging industry
This study is designed to demonstrate the importance of “Knowledge management”, as one of the most important contemporary challenges within the economies based essentially on the knowledge, which affect the activity of t...
Corporate Social Responsibility And its role in achieving economic se
This study aims to demonstrate the social role of companies in achieving stability and development of society. The development of corporate responsibility is based on two elements: economic responsibility and social resp...
Privatization of state-owned industrial enterprises in Algeria: Review and Prospects
The purpose of this article is to deal with the Process and the balance sheet of the Privatization of Public Enterprises in Algeria. The privatization of state-owned industrial enterprises in Algeria initiated in 1995 by...
The Role of Organisational Commitment in the Improvement of Employees’ Performance at a Business Companies. An Empirical Study at Sonelgaz Company – Distribution Directorate Rifi – Béchar
The study aim at investigating the role of organisational commitment in improving the performance of employees at SONELGAZ Company, and finding out the extent of its availability and the prevailing character. Eighty surv...
The reality of intellectual capital in Algerian institutions
Human capital, integrating not only know-how and skills, is one of the forms of intangible capital that deserves special attention. The transition from individual competence to collective competence is a challenge for co...