IMPACT OF CULTURE ON THE MARKETING OF HEALTH SERVICES
Journal Title: World Journal of Pharmaceutical Research - Year 2019, Vol 8, Issue 4
Abstract
Health organizations operating within a specific market, determined by certain features of supply and demand and buying and consumption behavior, which leaves its mark on how to develop marketing strategies. Health care consumer behavior is the result of a complex of factors that act with different intensities. Of these, cultural factors have an important role by educating the consumer perspective, therefore, on the one hand, non-formal education, resulting from the belonging to a particular individual's culture and subculture, and on the other hand, due to formal education, resulting from a planned process of transmitting the experience and knowledge, which requires an effort of teaching and learning, and educators. The paper therefore proposes, based on exploratory research, to identify the main cultural factors affecting consumer behavior health services.
Authors and Affiliations
Naeemah Mohsin Ali
Keywords
Related Articles
- EP ID EP672166
- DOI -
- Views 116
- Downloads 0
DYSOXYLUM BINACTERIFERUM HOOK. F.: A PROMISING HERBAL DRUG USED IN FOLK MEDICINE BY THARU COMMUNITY OF UTTARAKHAND
Due to the extreme inhospitable conditions, tribal communities are dependent on collection and trade of medicinal plants, and they have gradually become familiar with the healing properties of the available plants. The T...
EMPLOYMENT OF PHOTORESPONSIVE POLYMERS IN DRUG DELIVERY AND THERANOSTICS TECHNIQUES
Polymeric nanoparticles (NPs) as a novel drug delivery systems (DDS) possess so many advantages over typical carries, NPs retain into site of actions adequately with an extra specificity due to their passive (NPs retenti...
AYURVEDIC VEIWS ABOUT SPASTICITY AND FLACCIDITY
Muscle weakness is either spastic or flaccid type. Spasticity is due to increased tone of muscle and flaccidity is due to decreased tone of muscles. In both spasticity and flaccidity, there is majja dhatu dushti. But in...
EVALUATION OF ANTIBACTERIAL ACTIVITY AND PHYTOCHEMICAL SCREENING OF THE CRUDE EXTRACT OF NIGELLA SATIVA SEEDS ON THE BACTERIAL ISOLATES OF WOUND
Background: Nigella sativa (Black cumin, Habbatussawda) is a medicinal herb used in the treatment of many infectious and non infectious ailments. Objective: To investigate the effect of the antibacterial activities of th...
MAJOR TYPES OF ANAEMIA AMONG THE CHILDREN ATTENDING PAEDIATRIC DEPARTMENT OF UDUTH, SOKOTO, NORTH-WESTERN NIGERIA
The World Health Organization (WHO) defined anaemia as HB <12g/dl in adult non-pregnant female, Hb < 11g/dl in pregnant females, Hb <13g/dl in adult men, Hb <12g/dl and Hb <11g/dl in male & female children respectively....