IMPACT OF DEMOGRAPHIC ON BUSINESS STUDENTS’ LEARNING APPROACHES
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 8
Abstract
This research article attempted to find out effects of demographic factors on the effectiveness of students learning approaches. Two hundred (86 female and 114 male) business students from public and private sector universities of Khyber Paktunkhawa (Pakistan) participated in the study. The participants responded Revised Approaches of Studying Inventory (RASI). By using descriptive statistic, chi square, and regression procedures it was found that the demographic factors are associated with learning approaches and also have impact on learning approaches. Findings confirmed that age, gender, prior education, socio-economic factors, program of study and levels of education have significant effect on the student learning approaches. Results showed that gender has statistically significant relationship with deep learning approach whereas no significant relationship with strategic and surface learning approaches. Age has significant relationship with deep and strategic learning approaches. Prior education has significant relationship with deep and strategic learning approaches while has no relationship with surface approach. Socio-economic factor has significant relationship with deep and strategic learning whereas no relationship with surface approaches. Managerial implications, limitations and future directions are also discussed.
Authors and Affiliations
Mubashir Ahmad| Lecturer in Northern University Nowshera(Pakistan) Urmubasherahmad@yahoo.com Tel: +92 3465646671 Address : Northern university Nowshera kpk Pakistan, Dr shabir Hyder| Assistant Professor (Institute of Information and Technology Comsats Attock, pakistan, Abdul Waheed| M.Phd Economics Preston University, Islamabad Pakistan, Muhammad Shoaib| Lecturer Northern University Nowshera ( Pakistan), Muddasar Khan| Lecturer Northern University Nowshera ( Pakistan)
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