Impact of Different Determinants on e-commerce consumer purchase decision: In case of E-Commerce website (1000zahia.com)
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 12
Abstract
Last decades, e-commerce websites has been becomed more popular in so many countries. Most of modern people lifestyle busy and also, they don’t have enough time for offline shopping. In recent years, domestic e-commerce websites started to become broader and useful its business in Mongolia. it’s reported that domestic consumers purchasing increased and the market developed recent years. One of the most successful Mongolian e-commerce websites is 1000zahia, and its online purchase increased to 2 billion ₮ (Mongolian currency) a year in 2018. In this study defines Mongolian e-commerce consumers behaviour and what factors most important for online purchasing. According to the survey, ease of use, tidiness of the store and specials with fair price have a direct impact on consumer fulfillment. The study suggests 1000zahia should focus on adopting new changes to create regular consumer base and reshape its strategies.
Authors and Affiliations
Molomjamts Batbayar
Keywords
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