Impact of Digitalization on Holy Quran Readers; Experience and Expectations
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 7
Abstract
Digitalization has completely changed our mode of interaction and behaviour. Impact of digitalization is not only limited to customer behaviour or businesses rather it has impacted all the walks of life, including the religion, the way people read holy books has also changed. There are around 1.8 Billion Muslims around the world. Holy Book of Muslims is in Arabic but less than 30% of Muslims’ first language is Arabic. To increase understanding of Muslims, Holy Quran has been translated into multiple languages. After digitalization and internet penetration around the globe, there are very few researchers covering Muslims’ experience and expectations with online Quranic sites. In this research, the authors study the experience and expectations of online Holy Quran translation readers. Both primary & secondary data is collected and analysed to understand and gauge the experience and expectations of the users. For providing Holy Quran Translation, there are more than 100 online sites and Mobile apps. In this study, for detailed analysis and exploring the Holy Quran translation users, top 5 sites based on monthly views are selected. To gauge the experience and expectations of users, authors have interviewed 115 online Holy Quran readers. It’s observed that of the Holy Quran online readers are from age 18-35 years, they prefer to read Holy Quran from home, and they recite it on daily basis and occasionally as well. 60% of Holy Quran translation readers are satisfied with existing translation providers. The readers expect translation providing sites to be user-friendly, freely accessible, unbiased and provide advanced features like searching words/topics inside the translation. This study is extremely useful for Holy Quran translation providing more than 100 companies to improve their site, mobile app & services to help 1.8 Billion customers around the world. It can be very useful for developing personas. For academicians, it is a new area which yet needs to be explored. This study can be used as the foundation to implement digitalization in religion and religious books
Authors and Affiliations
Muhammad Farooq, Aneeqa Zareen, Waqar Younas, Faisal Khalil-Ur Rehman, Mst Nilufar Yasmin
Keywords
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- EP ID EP419524
- DOI 10.9790/0837-2307035967.
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