Abstract

In the Fourth industrial revolution, numerous technologies encompass unexpectedly influencing our lives. Disruptive innovations in the telecom sector verdicts a type of technology which has the potential to alter how human lives, market trends as well as other aspect especially in the communication era. Studies show that in the next few years, there are plenty of technology with the disruptive features uproots incumbency of market leader, if they are not aware of disruptive technologies. To understand the nuances of Disruptive innovation and impact on incumbents in Telecom sector in India, Reliance Jio Company has been selected for the study. Despite the rapid dawn of disruptor, the study made an attempt to know how market structure, revenue and competitive edge of incumbents shattered in the telecom sector in India. Finally, sustainable strategies of incumbent telecom players against disruption have been studied. Lakshminarayana N | Dr. K. Ramachandra "Impact of Disruptive Innovation on Indian Telecom Sector A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26687.pdfPaper URL: https://www.ijtsrd.com/management/other/26687/impact-of-disruptive-innovation-on-indian-telecom-sector-%E2%80%93-a-study/lakshminarayana-n

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