Impact of electronic commerce in social networks on purchasing decisions among citizens settled in the Aburrá Valley
Journal Title: RHS-Revista Humanismo y Sociedad - Year 2019, Vol 7, Issue 2
Abstract
Electronic commerce, also known as e-commerce, involves buying and selling products, goods and services, through electronic devices, mainly on internet and other data networks. This research study was carried out in order to analyze the impact of advertising both on social networks and on the participants’ buying decisions for products, goods and services, as well as to identity the means of payment used. Finally, this study will help to know the preferences of the studied population regarding the platforms and web pages used when making purchases. For this purpose, a quantitative methodology with a descriptive-relational approach was used through a non-parametric analysis with the Chi-square test, contrasting the hypotheses and the population, with the purpose of determining the consumer's behavior in a virtual shopping environment. A measuring instrument focused on the analysis of the data obtained was applied, based on a survey administered to a population group of different ages. Additionally, the Cronbach Alpha test was used, which assesses the reliability based on the measurability tool administered to individuals over 18 years of age. One of the most relevant findings was that social networks, due to its dynamics and growing use, are a very feasible option to expand sales.
Authors and Affiliations
Feibert Alirio Guzmán Pérez David Alzate Hoyos María Amalia Hurtado Alzate Liliana María Arango Arroyave
Keywords
Related Articles
- EP ID EP711273
- DOI https://doi.org/10.22209/rhs.v7n2a02
- Views 43
- Downloads 0
Psychological Violence in the Romantic Relationships of University Students from Quibdó, Chocó
Psychological violence in romantic relationships is a method of subjection of one person to another that is naturalized by relating violence to the physicality of the body, ignoring its effects on mental health. Therefor...
The Challenge of Performance Evaluation in Colombia
Assessment is an integral component of education. In basic and secondary education in Colombia, these assessment processes are regulated with a training and competency approach. To evaluate competencies through performan...
Social Representations of Masculinity from a Group of Male Aggressors of Women
This research article shows the social representations of hegemonic masculinity as an element that contributes to the reproduction and perpetuation of the patriarchal system, through the exercise of male power in the pub...
Reclaiming the Subjective Dimension of Nursing Care
To approach nursing care from a comprehensive perspective, it is necessary to recognize the subjective dimension of hospital care practices. To this end, this research proposes an analysis of an environment that aims to...
Trends of Publications on Humanism in Nursing: A Bibliometric Analysis
Humanism has significantly shaped modern nursing practices by emphasizing on the crucial value of providing patient-centered care and acknowledging the innate worth of human dignity. That is why this paper aims to explor...