IMPACT OF MARKETING STRATEGIES ON CUSTOMER RETENSION IN COMMERCIAL BANK: A CASE STUDY OF HBL SUKKUR
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2017, Vol 12, Issue 1
Abstract
The current research investigates relationship marketing enhance customer retention and cross buying in Commercial bank. Data were collected from cross section survey method. Data were analyzed by using SPSS-21 version. It was revealed that relationship marketing enhance the customers retention and satisfaction. The Chi-Square might have been used to judge those variety for watched variables to demonstrating the idle variables. Numerous regressions were utilized on provide for those Decision for the stated hypotheses. From the study, a fulfilled client won't constantly enter under a long haul relationship with the firm. However, those conferred client with level of trust enters under An long haul association for those firm. The outcomes recommend that, An long haul customer-organization association is essential in making longer-term client maintenance.
Authors and Affiliations
Dr Mohammad Salih Memon, Dr. Nadeem Ahmed Bhatti, Aisha Bashir Shah, Maria Shaikh, Dr. Faiz Muhammad Shaikh
Keywords
Related Articles
- EP ID EP654117
- DOI 10.24297/ijmit.v12i1.6061
- Views 141
- Downloads 0
Logistics Mode Selection Model Based on Fuzzy multi-objective Programming
Logistics mode selection is one of the most important activities of supply chain management. An important way to make competitor advantage is select an optimal Logistics mode for the enterprise. Logistics mode selection...
Dashboard for Assessing Data Centers Green Compliance
Abstract: Nowadays, ICT sector activities and in particular Data Centers are known as an important environmental hazard. With the increasing popularity of the Internet and cloud computing, this threat seems to even get w...
Conjunction of ANN and threshold based wavelet de-noising approach for forecasting suspended sediment load
Information on suspended sediment load (SSL) is fundamental for numerous water resources management and environmental protection projects. This phenomenon has the inherent complexity due to a large number of vague parame...
Impact of Currency devaluation on Pakistans Economy
This Paper investigates the impact of currency devaluation on Pakistans Economy. The Devaluation occurs in terms of all other currencies, but it is best illustrated in the case of only one other currency. Any rising of t...
How America Government Framed Crisis and Interacted with public on Social media
Social media is a subject of government interest in emergency response. Government usage of social media in crisis has four functions: information display, information obtain, public expression platform and interaction t...