Impact of Misleading Advertisements: Issues and Remedies
Journal Title: Bonfring International Journal of Industrial Engineering and Management Science - Year 2016, Vol 6, Issue 4
Abstract
Advertising is one of the public media options used to reach out to an audience, create and sustain their interest through words and illustrations to encourage them to buy a particular product or a service. The communication can be made either through mass media or through new media. The Mass media includes newspapers, television, magazines, commercials, Radio advertising and the new media includes blogs, websites or text messages .The rationale behind advertising is to update the consumer regarding a particular product and its availability in the market. The prime objective of advertising is toward generating demand used for new products by attracting the interests of public towards it. Further; it is intended to enhance the awareness among the customers. Ambiguous and deliberate attempt to mislead can have serious economic consequences, especially when exposed to large target groups or when it occurs for long duration. Such advertisements will adversely affect the sales of the product and its brand image and in the end the producer and distributors as well. Sometimes competitors honest promotional efforts of the same product will also be affected since the consumer will presume all advertisements are bogus. Such a practice is unethical. From consumers end he will pay higher price for the product based on the tall claim made and the product does not match the claim. One does not fundamentally object to any exaggeration in the manner the products is advertised but when it extends to falsehood exaggerating the facts to hood wink the customer then it becomes unacceptable. This article highlights such issues and looks at the concepts of misleading advertisements and their impact on Indian consumers. The article also aims to provide possible remedies to end such practices and ensure healthy and fair advertisement strategies. ?Advertising may be described as the science of arresting human intelligence long enough to get money from it. -Stephen Leacock
Authors and Affiliations
Jeeva C.
Keywords
Related Articles
- EP ID EP403576
- DOI 10.9756/BIJIEMS.7616
- Views 121
- Downloads 0
Awareness, Perception and Satisfaction towards Neera Health Drink: Consumers Perspective
Health and wellness trend is booming both in Global and Indian markets. As Indian consumers are becoming more and more educated, they are showing more concerns about their health. Neera, an unfermented sweet sap from coc...
Analysis and Prediction of Fluctuations for Sector Price Indices with Cross-Correlation and Association Mining Based Networks: Tehran Stock Exchange Case
Network science has become an ever-increasing and interesting field of research in the recent decade by focusing on finding hidden knowledge in complex networks. This study of complex relationships in network structures...
Design of Storm Water Drainage System to Enhance Ground water Level-A Case Study on Hosur Inner Ring Road (IRR)
Drainage of water from pavements has been an important consideration in road construction for more than 2000 years. However, modern processing, handling, and placement of materials frequently result in base courses that...
The Performance Evaluation of Logistics Services Rendered by Shipping Industry in Chennai City of Tamil Nadu ? A Case Study
The logistics services of shipping industry consist of Transportation Services, Digital Warehousing, Inbound Processes, Warehouse Fulfillment and Outbound Processes. Over the last three decades, the industry has graduate...
Emerging Dimension in Management (Finance) - Corporate Debt Refinancing
Corporate Debt Refinancing (CDR) is a new and emerging concept in finance. The article help to learn more about debt refinancing, the survey made with European markets from Borrower and Lender on growth of debt for 3 yea...