Impact of Modern Banking Services Towards Customer Satisfaction in Indian Bank With Special Reference To Villupuram Town
Journal Title: IJAR-Indian Journal of Applied Research - Year 2016, Vol 6, Issue 4
Abstract
Modern banking services play an important role in the economic development and easy access of banking service in world. It is commonly perceived that technology is important to enhance the quality of customer service and to make it customer friendly. Banking industry is fast growing with the use of technology in the form of ATMs, On-line banking, Telephone banking, Mobile banking, Electronic Fund Transfer (EFT), Electronic Clearing Services (ECS) etc. Debit and Credit card is one of the banking products that provide to the needs of retail section have seen its number grow in geometric progression in recent years. In the present day, the concept of core banking has made ‘anywhere and anytime’ banking a reality. Along with technology, banking services have also evolved and the delivery of various banking products are carried out through the medium of high technology at a lesser cost to the customer. This paper focus on the impact on modern banking service to customer satisfaction and to banks for its development, what are problems involved in use of modern banking. A structured questionnaire designed and distributed to bank customer in study area to measure the impact and traced out the problem faced by the customers. The present study is emphasis on different dimension of modern banking services used by Indian Bank customer and their level of satisfaction towards different services rendered by Indian Bank. The researcher has used Lakers five point scales for measuring customer satisfaction towards modern banking services. In addition to that Garrant ranking techniques has been also used to examine customer satisfaction. The findings of this study can be contributed to Indian Bank for enhancing their banking services up to expectation of different customers
Authors and Affiliations
Dr. K. Krishanamurthy, Mr. T. Sasikumar
Keywords
Related Articles
- EP ID EP360163
- DOI -
- Views 67
- Downloads 0
GENDER DIFFERENCE ON ACHIEVEMENT IN CHEMISTRY THROUGH DEMONSTRATION TEACHING AT SECONDARY LEVEL IN THENI DISTRICT.
The present investigation was intended to study the Gender Difference on Achievement in Chemistry at Secondary level through Demonstration Teaching. The sample consisted of 70 students from Standard IX, Palaniyappa Memor...
Use of Microbiology Museum as a Learning Tool by Second Professional Undergraduate Medical Students in Tripura Medical College
Medical students are expected to gain better understanding of the contagious disease process through objective use of diagnostic tools designed to help them reach a conclusive diagnosis in their second professional cours...
CHROMOHYSTEROSCOPY ROLE IN EVALUATION OF INTRAUTERINE CAVITY LESIONS IN PERIMENOPAUSAL WOMEN OF AUB
Aim: To evaluate the role of chromohysteroscopy in detection of intracavitary lesions in perimenopausal women with abnormal uterine bleeding. Methods: This was a prospective study conducted in 100 perimenopausal women wi...
UTILITY OF CARTRIDGE BASED NUCLEIC ACID AMPLIFICATION TEST (CBNAAT) IN THE DIAGNOSIS OF TUBERCULAR PLEURAL EFFUSION
Introduction: TB is one of the top 10 causes of death globally. PTB is most common presentation. Lymph node TB is the most common type of EPTB constitutes about 35% cases followed by pleural effusion(20%), bone and joint...
A Study on the Effectiveness of Indian Postal Savings Schemes in Channelising Savings, with special reference to Kozhikode District
Having a wide network of communication platform, Post Office in India is now shifting its functions from primary (communication) to secondary (financial services). With this change in business they are planning to give i...