IMPACT OF ON-LINE COMMUNICATION SERVICES ON KNOWLEDGE AND ADOPTION LEVEL OF THE FARMERS IN MAJOR CROPS
Journal Title: International Journal of Agriculture Sciences - Year 2016, Vol 8, Issue 51
Abstract
The study was planned to purposively selected two types of organization, i.e., Public (ATIC, KCC & SIS) and Private (ITC, HKB & CIC), are running the on-line communication services in Uttar Pradesh. Both types of organization were identified and three centers each from both the types’ organizations were selected randomly. For the purpose, 200 on-line users and 200 non-on-line users’ farmers selected randomly. Thus, the total numbers of farmers were 400. To assess the impact of on-line communication services on knowledge and adoption level of the farmers in major crops i.e. Wheat, Rice, Sugarcane, Potato and Maize χ^2 test were applied. As regard the results impact of on-line communication services on knowledge and adoption level of major crops were found significant in wheat, rice, sugarcane, and potato and maize crops. Only in potato, crop technique of post harvest management was found non-significant. Similarly, in case of maize crop, technique of post harvest management and source of marketing were also found non-significant. Thus, overall results indicate that on-line communication services have an important place in transfer of new agricultural technologies for increasing the agricultural production and development of the farmers. The total on-line users’ farmers have better and superior level of knowledge and adoption than non-on-line users’ farmers.
Authors and Affiliations
H. N. PRASAD
Keywords
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