Impact of Online Advertising on Audience: A Case Study of Tehsil Babozai, District Swat
Journal Title: Online Media and Society - Year 2021, Vol 2, Issue 1
Abstract
For marketers, online advertising offers a new venue for raising brand recognition and building brand equity. The goal of this study was to see how online advertising characteristics affected the online audience. Online advertising is a type of marketing that makes use of the internet and the World Wide Web (WWW) to provide marketing products as well as to attract, maintain, and enrich the audience. A consumer can find information about the quality and services of products and services from even tiny businesses in comparison to major businesses.There has also been a focus on diverse developments in online advertising, which has resulted in the fact that online advertising has become a challenge for traditional forms of advertising, since multiple internet applications and social sites aid to lead to data more quickly than other contemporary advertisement medium. This is an appealing awareness-raising tool for business promotion. Current research study employed quantitative methodology to investigate the problem and data was collected from n=106 respondents of Tehsil Babozai of District Swat by using self-designed questionnaire using survey.The finding of the study revealed that online advertisement attracting customers and people to somehow found satisfied by purchasing products online.
Authors and Affiliations
Mathi Ullah Khan, Arshad Rahman
Keywords
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