Impact of Online Banking operations: Customers perspective in Coimbatore
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
This paper studies the impact of technology on banking operations in customers’ perspective. An appropriate model developed for the study. Also this study revealed that the bank for better users strategies for enhancing customer service and satisfaction. Online banking services are using by different customers. They are different in their education, career profile, region etc. During the online banking transaction, customers have different issues like security, unfinished transaction and too many steps to complete banking transaction. This study has attempted to provide an integrated understanding on the issue of online banking operations with online banking services providing by the bank. Main focus of the study is to explore the relationship of online banking impacts with various factors related to strategy, promotional techniques through online, personal factors, customer using level of technology, internet banking services and issues in technology usage in customers perspective. The quantitative and qualitative data was collected during December 2017.
Authors and Affiliations
Dr. K. Karthikeyan
Keywords
Related Articles
- EP ID EP422773
- DOI 10.9790/487X-2012035156.
- Views 85
- Downloads 0
Generalized a New Alternate Approach to solve Interval Linear Assignment Problem
In this paper, we discussed about the new alternate interval linear assignment problem. Now change the interval length for two cases (i.e.,) equal length, n, n+1, n+2… Different length of the interval cost matrix. We con...
Impact of Online Banking operations: Customers perspective in Coimbatore
This paper studies the impact of technology on banking operations in customers’ perspective. An appropriate model developed for the study. Also this study revealed that the bank for better users strategies for enhancing...
Performance Analysis of Pmmy in South India
The paper elaborates the PMMY performance in South Indian States. The performance analysis study is done using secondary data. India has the largest middle class population in the world with most of them engaged in agric...
Human Resources Strategy on The Rice Business with McKinsey 7 S Model (Business Plan)
Main food Necessity has become basis thing for every person who lived today. One of main food is hulled rice. Hulled rice has become one of prime commodity in Indonesian. Indonesian is one of among countries in a world t...
The Influence of Celebrity Endorsements on Purchase Intention (A Study on VIVO V7)
Celebrity endorsements in advertising is one the most effective tools to promote and inform a new product or service. Several previous research has been proven that celebrity endorsers as a marketing platform brings many...