Impact of Online Banking operations: Customers perspective in Coimbatore
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
This paper studies the impact of technology on banking operations in customers’ perspective. An appropriate model developed for the study. Also this study revealed that the bank for better users strategies for enhancing customer service and satisfaction. Online banking services are using by different customers. They are different in their education, career profile, region etc. During the online banking transaction, customers have different issues like security, unfinished transaction and too many steps to complete banking transaction. This study has attempted to provide an integrated understanding on the issue of online banking operations with online banking services providing by the bank. Main focus of the study is to explore the relationship of online banking impacts with various factors related to strategy, promotional techniques through online, personal factors, customer using level of technology, internet banking services and issues in technology usage in customers perspective. The quantitative and qualitative data was collected during December 2017.
Authors and Affiliations
Dr. K. Karthikeyan
Keywords
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- EP ID EP422773
- DOI 10.9790/487X-2012035156.
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