Impact of Packaging Designs of Cosmetics on Female Consumer’s Buying Behavior
Journal Title: Academic Research International - Year 2015, Vol 6, Issue 5
Abstract
Cosmetics are known as the care substances used to increase the appearance of the human body. The present research is aimed to find out the Impact of designed packaging of cosmetics on buying/purchasing behavior of female consumers. Sample of the present study comprises of 200 female respondents. All of the respondents were educated and care was taken of that all of them are frequent users of cosmetics. A survey was conducted by using a self-developed questionnaire after establishing its psychometrics properties findings of the study revealed that females are more likely to influence by the packaging designs of cosmetics and they prefer to purchase good looking packaging design .The result of the present study will be good reference for marketers who are intended to launch any cosmetics for female customers. They can work on packaging design enduring success of their product.
Authors and Affiliations
Shamsa Riaz, Samia Wasif, Farhat Nisar, Ume Farwa, Ammara Rashid
Keywords
Related Articles
- EP ID EP138510
- DOI -
- Views 106
- Downloads 0
PERCEPTION AND MANAGEMENT OF LITIGATIONS BETWEEN STAFF AND AUTHORITIES IN RIVERS STATE INSTITUTIONS OF HIGHER EDUCATION
This study investigated the perception and management of litigations between staff and authorities in Rivers State Universities. The descriptive survey design was used. Three research questions were formulated for the st...
DONNE’S METAPHYSICAL POETRY: A NEW THEORY OF LOVE
Generally, Donne is read and taught as a metaphysical poet and not a theorist. The paper aims to present Donne as a theorist of love, and discusses multidimensional aspects of his theory implicitly presented in his poe...
POVERTY REDUCTION: A NEVER ENDING HOMEWORK IN RURAL DEVELOPMENT
Poverty is an interesting study in rural development. Rural development and poverty just like two sides of coins that cannot be clearly separated each from other. It seems very difficult for poverty to escape from rural...
POLICE’S NEEDS FOR CAPACITY BUILDING IN ITS ROLE AS SERVANT AND PROTECTOR OF THE SOCIETY
The aim of this paper is to identifies and analize the material formulations of capacity building needs for police officers in Indonesia. This research is an empirical legal research and to get the secondary material l...
USING OF ARAMID FIBRES REINFORCED POLYSTYRENE FOR MANUFACTURING AUTOMOTIVES PARTS
The present research aim to study the effect of the reinforcement by fibres on mechanical properties of composite material consist of polystyrene resin reinforced by aramid fibres which can be used to manufactures auto...