Impact of Packaging Designs of Cosmetics on Female Consumer’s Buying Behavior
Journal Title: Academic Research International - Year 2015, Vol 6, Issue 5
Abstract
Cosmetics are known as the care substances used to increase the appearance of the human body. The present research is aimed to find out the Impact of designed packaging of cosmetics on buying/purchasing behavior of female consumers. Sample of the present study comprises of 200 female respondents. All of the respondents were educated and care was taken of that all of them are frequent users of cosmetics. A survey was conducted by using a self-developed questionnaire after establishing its psychometrics properties findings of the study revealed that females are more likely to influence by the packaging designs of cosmetics and they prefer to purchase good looking packaging design .The result of the present study will be good reference for marketers who are intended to launch any cosmetics for female customers. They can work on packaging design enduring success of their product.
Authors and Affiliations
Shamsa Riaz, Samia Wasif, Farhat Nisar, Ume Farwa, Ammara Rashid
Keywords
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