IMPACT OF PEER PRESSURE ON BUYING BEHAVIOUR
Journal Title: International journal of research -GRANTHAALAYAH - Year 2017, Vol 5, Issue 6
Abstract
Purchase of a commodity, good or service is guided by a host of factors. Each factor influences a purchase differently. While some stimulate buying, the other might discourage a consumer. Peer pressure is one of those unique pushes that a rational consumer considers before an actual or a potential purchase of any good or service. Peer pressure rightly puts pressure of the peer or the persons surrounding for any action, buying being the relevant one in this case.
Authors and Affiliations
Keywords
Related Articles
- EP ID EP204276
- DOI 10.5281/zenodo.820988
- Views 104
- Downloads 0
EFFECTS OF EXPLOSIVE STRENGTH AND STRENGTH ENDURANCE BASED CIRCUIT TRAINING ON SPEED PERFORMANCE
The purpose of the study was to find out the effects of explosive strength and strength endurance based circuit training on speed performance. To achieve the purpose of the study, thirty boys’ student in the age group 13...
SCHOOL ADMINISTRATORS’ UTILIZATION OF MANAGEMENT INFORMATION SYSTEM FOR ADMINISTRATIVE EFFECTIVENESS IN SECONDARY SCHOOLS IN ENUGU EDUCATION ZONE
The study ascertained school administrators’ utilization of management information system for administrative effectiveness in secondary schools in Enugu Education Zone. Two specific purposes were formulated and two resea...
IMPACT OF THE UNITED STATES AND CHINA TRADE WAR ON GROWTH IN ASEAN COUNTRIES
For more than a century, American had the biggest economy and the highest Gross Domestic Product (GDP) about 24.1%. On the other side of the world. Recently, China with 15.1% Gross Domestic Product (GDP) placed as the se...
DREAD IMPLICATES DEVELOPMENT IN LILA’S LIFE: A NARROW STUDY ON ANITA DESAI’S “THE VILLAGE BY THE SEA”
Fear is the basic step for regulation of society. If there is no fear there is no virtual. Fear keeps society regulated and peaceful. Fear decides one’s way of life and reflects in the society. In this article, the resea...
PLANETARY MAGNETIC FIELD AND GRAVITY IN THE SOLAR SYSTEM
Gravity plays a major role in the planetary formation and the development of the solar system. Gravity attraction is the essence of a power that holds and governs the universe; it makes the planets in the solar system re...